Our Story

We have a passion for paint. We believe it’s both a science and an art. Scratches and scrapes have no place plaguing the pristine surfaces of our beloved vehicles.

We're the nerds who lined up toy cars for inspection in our early years and set out on daring expeditions in search of rare motorcycles. We've always understood the profound connection between people and their vehicles. They're not mere machines but extensions of ourselves, deserving of the utmost care and attention.

We've dedicated ourselves to revolutionizing the touch up paint industry. We envision a world where every scratch and scrape is met with swift and effective repair, where people are empowered to not only do it themselves but do it at professional levels. We're on a mission to restore the pride of ownership with every touch up project.

And our commitment goes beyond paint repair. We strive for excellence in every aspect of our operations. From the production of our paints in our state-of-the-art facility in Southern California to the delivery of our products with the utmost care and efficiency, we leave no stone unturned in our quest for perfection. In the end, it is not just about fixing paint – it is about restoring pride, reclaiming ownership, and renewing our bonds with the vehicles we love. We are TouchUpDirect, and we invite you to join over one million happy customers that have made us the #1 touch up paint in America!